BYTE #6: TIPS TO INCREASE YOUR PRESENCE ON SOCIAL MEDIA

Using a social media account to market your business requires more than posting, getting the words out and waiting for new customers. Your posts should be a part of a social media strategy.

Social media is all about how social you are. A hashtag encourages conversation. It is an informative way to build follower loyalty. It gets you shares and reposts, which will help in turn help you get more followers. To know how to choose hashtags for a particular post – Read ouR article – FASTEST HASHTAG BOOST (https://digiclue2020.wixsite.com/digital-marketing/blog-1/byte-3-fastest-hashtag-boost)

There are 4 main things you should pay attention to while doing social media marketing.

Voice: You should shape your voice depending on your audience. To do that you should get to know them; their interests, where they live, their other social media interests etc.

Content: The content should represent your business, generate conversation and should have a consistent style throughout. Always try to tell a story using your content and connect with your audience.  Share news and events, ask people for their opinions, acknowledge holidays, birthdays and other occasions. All this can you help build customer loyalty.  

Timing: This is the fine line between engaging audience and overloading them. Don’t bombard your audience with content but make sure you don’t go silent either. 1 or 2 posts per platform per day should do, at hours when your target audience is active.

Conversation: Get to know your audience. Ask questions, start discussions and respond. You can also go one step ahead and ask them to submit their photos or stories or directing them to your website where there is a sale or any other offer.

Finally, Reach out to bloggers, experts or celebrities to increase your online presence. And, if one of them write about you, be sure to re-share their post and tag them. 

TAKEAWAY

Try Hootsuite (https://hootsuite.com/) - It helps you instantly connect with about 35 popular social media networks. You can plan your posts and have them delivered to your profiles across various social media platforms. It has an online dashboard in which you can quickly engage, collaborate, analyze, and integrate your best content.

FEATURED

Check out Fixyard (www.fixyard.com/) - The company was started by CEG alumnus, Venkat and his friend to provide express bike and car services in Chennai